1:1 Brand & Messaging Mentorship
Become a bona fide expert in your own brand strategy and learn how to translate it into authentic, clear marketing and messaging. The result? More customers, bigger impact, increased profits, boatloads of confidence.
When you’re feeling lost at sea on your brand and messaging, it’s time to get a helping hand.
Hop aboard the Shanco Mentor Ship, and together we will navigate the vast waters of your brand strategy and messaging.
Through our 3-month journey together, you’ll become a bona fide expert in your own custom-built brand strategy.
Just as importantly, you’ll know how to translate your strategy into laser-focused messaging and actions across your business or organization. Plus, the icing on the cake… you’ll get two pages of premium brand-aligned website copy written by yours truly.
The end result?
Way more wins (aka: more discovery calls, more sales, more repeat customers, more donors, etc.), AND way less waste (aka: less marketing dollars going down the drain, less time spent trying to explain what makes your brand different, less effort expended chasing the wrong customers, less website visitors bouncing, less objections on sales calls, etc.)
Who is this for?
This package is suited to trailblazing business owners ready to get crystal clear on their brand, serve more customers, make more money, and have a bigger impact in the world.
You’ll go from…
- throwing money at ads and campaigns that don’t convert and having zero clue what’s wrong with them
- struggling to explain what makes your brand unique (hello, fuzzy elevator pitch woes)
- feeling unclear about who your ideal customers are and the pains you’re solving for them
- having messy messaging that doesn’t convey your values, mission, or personality
- hiding from networking and business development opportunities because you feel like an imposter in your own business
to this…
- enjoying an impressive ROI from your marketing efforts, because you’re laser-focused on your audience and messaging
- confidently sharing your brand story and pitching in every elevator you ride (maybe not literally, but in your heart)
- pursuing your most ambitious business goals because of all the lightbulb moments you’ve had from getting brand clarity
- standing out with authentic brand messaging that conveys your dearly-held values, mission and vision
- knowing your brand so intimately that everything else you do in your business becomes SO.MUCH.EASIER - marketing, business development, HR, product/service development, etc.
What Clients Are Saying…
“Shannon helped me create a plan to update my website so that it will highlight what I offer clients AND streamline the content for an improved reader/client experience. As well, she helped me see the importance of personalizing the content and speaking to the client/reader.”
— Dianne B., Counselling TherapistWorking with Shannon was such a valuable experience. She took time to understand my business and asked thoughtful questions that helped me get clear on the message I wanted to share. Shannon offered detailed, actionable advice and practical wording suggestions that made a real difference in how the copy reads and is presented on my website. Her encouraging approach made the process feel collaborative and I left feeling confident and excited to implement the updates. Thanks to her guidance, my website now feels more authentic and truly reflects my business.
— Danielle Abbott, Damsel Financial Coaching“I am so thankful for my website audit with Shannon. It was helpful to have suggestions on what to change and an example of how to say it; sometimes, wording is the most difficult part. She was very thorough and I now feel like I have a solid understanding of what makes a website successful!”
— Amy Rempel, Elevation Brands
What We’ll Dig Deep to Uncover…
Your Brand Essence - the purpose, vision, mission, and values that define your brand and guide everything you do
Your Competitors + Your Brand Position - the competitive landscape you’re operating in and how your brand is different from all the rest
Your Ideal Customer - who your people are, what they’re struggling with, and how your brand is the trusted guide they need to move from that place of pain to their desired state of bliss
Your Human Brand - your brand’s personality, the archetypes and attributes that define it, and its voice and tone
Your Brand Messaging - a core messaging framework to ensure you and your team are consistently reinforcing your brand values and positioning, while invoking story arcs that inspire your customers to take the next steps on their journey with your brand.
What You’ll Get
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12 Hours of 1:1 Mentoring
This is where we’ll dig deep into the essence of your brand and build a strategy that supports your long-term vision, short-term goals, and deeply held values, while reinforcing your unique serving position and making your ideal customers feel truly seen.
I’ll layout the blueprint for our brand-building sessions and guide you through every step, answering any questions and giving my expert feedback wherever needed. -
Homework That’s FUNdamental
Between mentoring sessions, I’ll give you homework assignments that you’ll love (no, really, I promise). No dry reading assignments or boring essays to write.
Instead, we’re talking practical and actionable tasks such as completing a brand archetype quiz, checking out your competitors’ online presence, ideating taglines, and more. fit into your busy schedules.
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2 Pages of Brand-Aligned Website Copy
Once your brand strategy is finalized, I’ll help you take the leap into implementing it by preparing copy for two pages of your website - your Homepage and About page.
One free round of revisions is included too! -
On-Going Support
I’m here for it all - pick my brain, bounce ideas off me, show me your drafts.
Email, voice message, call or set up a quick Google Meet chat. I’ll give you feedback and ideas to help get you unstuck during our time working together.
The Investment
This package is designed for mission-driven entrepreneurs with a lust to learn.
You’ll get everything listed above, plus a few fun surprises.
2990
Apply to join my 1:1 mentorship program today. Once you complete the short, no-obligation application form, I’ll reach out to arrange a no-pressure 15-minute call. We’ll chat about your needs and figure out if this program is a good fit for you.