1:1 Brand & Messaging Mentorship

Become a bona fide expert in your own brand strategy and learn how to translate it into authentic, clear marketing and messaging. The result? More customers, bigger impact, increased profits, boatloads of confidence.

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When you’re feeling lost at sea on your brand and messaging, it’s time to get a helping hand.

Hop aboard the Shanco Mentor Ship, and together we will navigate the vast waters of your brand strategy and messaging.

Through our 3-month journey together, you’ll become a bona fide expert in your own custom-built brand strategy.

Just as importantly, you’ll know how to translate your strategy into laser-focused messaging and actions across your business or organization. 

The end result?

Way more wins (aka: more discovery calls, more sales, more repeat customers, more donors, etc.), AND way less waste (aka: less marketing dollars going down the drain, less time spent trying to explain what makes your brand different, less effort expended chasing the wrong customers, less website visitors bouncing, less objections on sales calls, etc.) 

Who is this for?

This package is suited to trailblazing business owners ready to get crystal clear on their brand, serve more customers, make more money, and have a bigger impact in the world.

You’ll go from

- cringing every time someone asks for your website url and apologizing for its state

- throwing gobs of money into digital ads, only to lose prospects when they land on your site

- wondering why your website’s bounce rate is so freaking high

- simultaneously feeling overwhelmed and underwhelmed every time you visit your website

to this…

- eagerly sharing your website with everyone you encounter in the day

- popping the bubbly because your digital ads are actually converting to website sales

- knowing your bounce rate is going down because your messaging is on point

- brimming with calm confidence because your website reflects your brand and compels prospects to book or buy with you


What Clients Are Saying…

“Shannon helped me create a plan to update my website so that it will highlight what I offer clients AND streamline the content for an improved reader/client experience. As well, she helped me see the importance of personalizing the content and speaking to the client/reader.”

— Dianne B., Counselling Therapist

Working with Shannon was such a valuable experience. She took time to understand my business and asked thoughtful questions that helped me get clear on the message I wanted to share. Shannon offered detailed, actionable advice and practical wording suggestions that made a real difference in how the copy reads and is presented on my website. Her encouraging approach made the process feel collaborative and I left feeling confident and excited to implement the updates. Thanks to her guidance, my website now feels more authentic and truly reflects my business.

— Danielle Abbott, Damsel Financial Coaching

“I am so thankful for my website audit with Shannon. It was helpful to have suggestions on what to change and an example of how to say it; sometimes, wording is the most difficult part. She was very thorough and I now feel like I have a solid understanding of what makes a website successful!”

— Amy Rempel, Elevation Brands

What You’ll Walk Away With

  • The purpose your brand serves in the world and in the lives of your customers (Your Ultimate Why)

  • Where you’re going and what the future looks like (Your Brand Vision) 

  • What you’re committed to in order to achieve your vision (Your Brand Mission)

  • The guiding lights that will shape how you do business, no matter the circumstances or consequences (Your Brand Values)

  • The problems facing your ideal customer and how your brand is the trusted guide they need to move from that place of pain to their desired state of bliss (Your Ideal Customer)

  • Your customer’s buying journey and how you can ensure they get from start to finish with you (Your Customer’s Buying Journey)

  • The competitive landscape you’re operating in and how your business/organization is different from all the rest (Your Competitors + Your Brand Position)

  • Your brand’s human persona and the archetypes it embodies (Your Brand Persona)

  • Your brand’s voice and tone, along with guidelines for language it uses and doesn’t use

  • The core attributes that define your brand

  • Your brand’s core messaging framework 

  • Story arcs that you can invoke to inspire your customers and reinforce your brand values and positioning 

What You’ll Get

  • 12 Hours of 1:1 Mentoring

    This is where we’ll dig deep into the essence of your brand and build a strategy that supports your long-term vision, short-term goals, and deeply held values, while reinforcing your unique serving position and making your ideal customers feel truly seen.  

    I’ll layout the blueprint for our brand-building sessions and guide you through every step, answering any questions and giving my expert feedback wherever needed.

  • Homework That’s FUNdamental

     Between mentoring sessions, I’ll give you homework assignments that you’ll love (no, really, I promise). No dry reading assignments or boring essays to write.

    Instead, we’re talking practical and actionable tasks such as completing a brand archetype quiz, checking out your competitors’ online presence, ideating taglines, and more.  fit into your busy schedules.

  • On-Going Support

    Need to pick my brain between sessions?

    Want to bounce some ideas off me?

    I’m here for it all!

    Email, voice message, call or set up a quick Google Meet chat and I’ll give you feedback and ideas to help get you unstuck during our time working together.

The Investment

This package is designed for mission-driven entrepreneurs with a lust to learn.

You’ll get everything listed above, plus a few fun surprises.

2490

Apply to join my 1:1 mentorship program today. Once you complete the short, no-obligation application form, I’ll reach out to arrange a no-pressure 15-minute call. We’ll chat about your needs and figure out if this program is a good fit for you.

Apply Now