Calling All Changemakers (yes, that includes you)
Does the word ‘changemaker’ feel a little weird or uncomfortable on you? If so, you’re not alone.
So many of us have been taught to do our purpose-driven work quietly and humbly. Now, I’m all about humility, but quietness isn’t going to get us anywhere.
Friend, we need to be bold to awaken a new world!
And when I say bold, I’m talking about a confidence that permeates everything your brand says and does. I’m not talking brash and brazen but assured and aligned.
As a brand strategist and copywriter, I’m here to help you share your message with the people who are ready to hear it, so you can connect with them, grow your business and make a massive impact on the world.
And in case you have any doubts, the answer is YES, there are a whole lot of people who are just waiting for you to show up in their lives.
We can’t build a new world on old ways of thinking, being, or doing.
We need to carve out spaces where she can breathe freely, ground herself in the collective courage of all who have invited her arrival, and stand bravely in truths as ancient as the universe.
How do we begin to create space for this new world to emerge?
With actions, with unwavering dedication, with hope, with comrades, with grit and with words.
Words forged by hearts of gold and steeped in a deep love for people and planet.
And that, my friend, is how brandstanding arrived at the threshold of my wordsmithing mind and knocked incessantly at the door.
Next thing you know, I’m coining a new word and taking serious stock of my own values.
Here are my non-negotiable values in life and in business…
Human Connection
Human connection is at the heart of everything I stand for, because human-to-human connections are the threads needed to weave a new and better world.
I thoughtfully design all of my processes and services to create space for genuine, deep connections to emerge - between me and you (my fab client), between you and your customers, with all of my collaborators and creative colleagues, and with the communities I belong to.
Get ready to feel seen (like, really seen) and appreciated for who you truly are.
Integrity
I integrate integrity into every facet of my business. For me, integrity means aligning my words with my actions.
If I say I care about social justice, how could I possibly justify using AI platforms run by tech billionaires that steal human-created art and literature, support genocidal leaders, and enable violence against humans? The simple answer is we can’t justify it, so we don’t use them.
Environmental Stewardship
In a world where the word ‘sustainability’ has been co-opted by multi-national corporations that only care about the sustainability of their profits, environmental stewardship is my North Star.
I seek out ways to support those doing the front-line work to protect and preserve Mother Nature. I avoid working in environmentally destructive ways (*ahem* I’m looking at you again, AI).
I redirect prospective clients who embrace a profit-over-planet-and-people ethos because they’re not my kind of people.
And, wherever possible, I endeavour to help environmental trailblazers amplify their impact through the power of storytelling and a lens of holistic reciprocity.
Ready to Make Your Words Work Wonders?
Schedule a FREE 30-minute, no-strings-attached chat with me and let’s get the ball rolling!