Calling all changemakers (yes, that includes you)!

Does the word ‘changemaker’ feel a little weird or uncomfortable on you? If so, you’re not alone.

So many of us have been taught to do our purpose-driven work quietly and humbly. Now, I’m all about humility, but quietness isn’t going to get us anywhere.

Friend, we need to be bold to awaken a new world!

And when I say bold, I’m talking about a confidence that permeates everything your brand says and does. I’m not talking brash and brazen but assured and aligned.

Let’s get you on your way with brand clarity and copy that feels 100% true to your values and purpose, so you can focus on making bigger waves of change in this world.

Work With Me

Plant Roots

For newly launched businesses, solopreneurs, creatives, and non-profits ready to make a first impression that lasts aeons. 

  • You’ll walk away with:

    • A 1:1 kickoff call to determine where you’re at and where you want to go (i.e. your goals)

    • A 2-hr guided brand clarity session where you’ll unearth your values, vision, and brand voice

    • 3 pages of tailored website copy rooted in your brand’s essence

    • 1 round of thoughtful revisions

  • Timeline: 1 to 2 weeks
    Price: 2990 CAD

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Branch Out

For growing brands that want to amplify their impact, refine their voice, and expand their reach.  

  • You’ll walk away with:

    • Invaluable insights into your brand essence, unique position, persona, and target audience from a 2-hr guided brand clarity session

    • Findings from light competitor and audience research

    • A mini-brand strategy that includes your mission, values, messaging pillars, mission and brand voice & tone guide

    • 5 pages of premium website copy

    • Actionable steps to amplify your brand voice and enhance your marketing through 1:1  kickoff + wrap-up calls with Shannon 

    2 rounds of collaborative revisions

  • Timeline: 3 to 4 weeks
    Price: 4990 CAD

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Stand Tall

For visionaries ready to fully embody their grandest purpose and share their powerful message with the world. 

  • You’ll walk away with:

    • An actionable and in-depth brand strategy that serves as a foundation for all of your marketing and your brand’s evolution 

    • In-depth competitor and target client insights 

    • Website copy audit (if applicable)

    • 6 to 7 pages of premium, brand-aligned website copy

    • Brand messaging guidebook

    • 1:1 strategy sessions + Voxer support

    • Two rounds of collaborative revision

  • Timeline: 6 to 8 weeks

    Pricing: 7990 CAD

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  • There is so much more to it to really understand who we are as individuals and the company which ultimately goes right into how we market ourselves. You were able to bring all of it together in words to really explain what DBHD stands for. Knowing what I know now, there is no way we could have crafted that up!

    Danielle McKenna, Dream Big Home Design

  • I would like to pass along the thanks and congratulations of our entire Board. Everyone was quite impressed with the work done and we are excited and energized to put this into action.

    Janet Ogilvie, Bideford Parsonage Museum

  • "Shannon and Chelsey (of Lake Design) were a dream team for our Good Tidings on the North Shore project. With limited time, they were able to put their creative minds together and help us build an enticing and unique promotion like no other. Once we defined the project, they were able to finesse a memorable voice and image.”

    Lindsay Murray, Central Coastal Tourism Partnership

  • “Shannon and I have worked together in a variety of capacities over the last ten years. One thing has remained the same throughout, and that's Shannon's fantastic writing skills and attention to detail and planning. Shannon's writing style is immersive and lends itself well to tourism, food, events, and plenty more. Looking forward to many more years working alongside this magical wordsmith!”

    Ashley Green, Ashe Green Design

  • “It was an absolute pleasure to work with Shannon on the QEH Foundation’s branding project. Her dedication and personable approach stood out from the start. She took the time to deeply understand our organization and the industry, conducting thorough research that impressed me immensely. Throughout the project, Shannon demonstrated a keen understanding of not only marketing best practices but also charity-specific nuances and our unique needs. She ensured that we were not just clients, but collaborators, which made us feel deeply invested in the outcome. I highly recommend Shannon for anyone looking to elevate their brand with creativity, clarity, and a personal touch.”

    Kathleen Murphy, Director of Communications for QEH Foundation